McMarket Share Grab of the Day: In what is likely a direct response to KFC’s ad spot blasting its “pressed, formed nuggets,” McDonald’s has announced that it will be adding popcorn chicken to its national menu starting next year.
The all-breast-meat Chicken McBites, which the fast food chain has been testing in Detroit for the past few months, will be made available to the rest of the country for a limited time starting this spring.
McDonald’s hopes to take a big bite out of KFC’s mostly unchallenged popcorn chicken business. Getting back at the brand for making fun of McNuggets would merely be the fried icing on the cake.
In related news, the intentionally sporadic McRib is back again for a limited time. “Bringing it back every so often adds to the excitement,” McDonald’s US director of marketing Marta Fearon told the Associated Press.
Truth is, they probably have to stop every so often to make sure the animal they make it out of hasn’t gone extinct. (Think smaller. And more legs.)
We’ve had this in Melbourne for quite some time now, and they are seriously the best thing to murder when you only have a 5 minute break! and shaker fries. :D fatty lally.
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